There are several basic digital marketing tools that are absolutely essential for anyone who wishes to succeed online. These tools are web-based, meaning they are compatible with almost every business, from restaurant owners to online entrepreneurs to hoteliers. If your online business wishes to drive site traffic, grow loyalty, and increase sales, it is imperative to maximize your online marketing efforts – whether your aim is to book more rooms, advertise your products or services more effectively, or improve the design of your website.
In order to be successful, you must know what works for your niche market and implement proven strategies that draw customers in, rather than push them away.
Let’s take a look at some of the most popular tools that can improve your business performance online:
Google Analytics: This web-based analytical tool is free to use, and allows you to obtain detailed information about how visitors use your website. This, includes how they navigate, what pages they find or visit most often, what keywords they use, and other valuable information. You can view the data on an amazing number of different levels, allowing you to customize your marketing campaign based on the patterns found in your visitor data. In other words, Google Analytics helps you understand where your traffic is coming from, what keywords are being used, and what sites your visitors visit most frequently.
To learn more about Google Analytics, watch the video.
GetResponse: This tool connects your subscriber list, Gmail, and Outlook. With a simple click, you can access your list of subscribers and communicate with them almost instantly. GetResponse integrates your list building efforts with your online campaigns. It lets you know how many emails your subscribers have opened, how many have responded, and even whether they have clicked on any links. Here’s a review from Marketing Island
Google AdWords: Google AdWords is your ticket to online marketing success. It is free to use, and allows you to buy targeted ads on Google, while controlling how much money you want to spend. AdWords gives you the power to choose the type of ads you want, while driving traffic to your site. This is one of the most effective digital marketing tools out there.
Once you get a hang of these three digital marketing tools, you will have a deeper understanding of your target market’s online behavior which in turn can help you target and manage your audience better, and identify the best places to put up your ads.